Our story

Doona is a visionary company committed to simplifying parenthood. Our products make life on the go easy, without ever compromising on functionality, safety, and quality.

Our mission is to develop innovative products and solutions that address unmet needs in day-to-day parenting. The goal is to truly make an impact on parents' lives by providing tools that simplify parenthood and make life on the go easy.

“It all began with my desire to simplify my experience as a new parent, while keeping the most precious thing in my life safe – my newborn daughter Danielle (Doona).”

Yoav Mazar, Founder.

"... From the first day as new parents, we struggled with the daily transition between car seat and stroller. While we understood the importance of protecting her, we knew there had to be a simpler solution.

From my workshop, I set out to transform the infant car seat into something safe yet simple and practical. There, the idea behind the Doona Car Seat & Stroller was born.
A few years later, I found there was a need for a new and improved trike. One that came fully assembled, folded quickly and easily, and had a sleek urban design. Named after my second daughter, Lihi, the Liki was then born.

Today, Doona’s vision is to share our passion with families around the world by revolutionizing products used in the first stages of parenthood. We welcome you to join our exciting journey."